Haha, no we don't work at the beach. We do do a teamtrip every year! Actually the one thing that surprised me during our team trips is that locals don't like the sun. To hot during day times, so swim when it's sunset or even evenings, to cool down. That's unbelievable for someone coming from a grey and rainy country like me ;-)!

Well, back to AdUp.

AdUp was born from a simple yet powerful idea: to make conversion rate optimization accessible, intuitive, and impactful for e-commerce businesses of all sizes. Over the years, I’ve worked closely with countless businesses, watching them struggle to turn data into actionable insights. I knew there had to be a smarter way—and that’s where AdUp comes in.

At the heart of AdUp is Tara, our AI-powered agent that tracks, analyzes, recommends, and adjusts. But AdUp isn’t just about technology; it’s about empowering businesses to thrive. Every recommendation Tara provides and every feature we design reflects the values of empathy, innovation, and a commitment to helping you succeed.

I’m incredibly proud of the journey we’ve taken so far and even more excited about what’s ahead. Whether you’re a small business owner or the leader of a large enterprise, we’re here to help you grow smarter and faster—with a team that’s as invested in your success as you are.