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Cookie Statement.

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Thank you for your interest in this Cookie Policy. You are about to read more about the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.

This Cookie Policy applies to www.adup.io and www.secure-checkout.eu operated by AdUp, Jansbuitensingel 24F, 6811AD, Arnhem, Netherlands (“AdUp”, “we”, “us”, “our”) acting as the data controller in accordance with the Dutch Telecommunications Act (Wet van 4 februari 2015 tot wijziging van de Telecommunicatiewet) (“TA”) and the EU's Privacy and Electronic Communications Directive (“PECD”).

If you have any questions about Cookies or about our data protection practices in general, you can reach us via email using support@adup.io.

What cookies are?

On this website we use so-called "cookies". Cookies are small text files that are stored in the memory of your device via your browser. Cookies store certain information (e.g., your preferred language or page settings) which can be sent back to us by your browser when you visit the website again (depending on the lifetime of the cookie).

Which cookies do we use?

We distinguish between two categories of cookies: 

Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services. 

Optional cookies. These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies the following distinctions are made:

  • Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalization options you have selected when browsing.


  • Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics. 


  • Advertising cookies or targeting cookies. They are used to deliver customized advertising to the user. 


The TA and PECD, require us to ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of the website, for example, Functional cookies, Analysis and performance cookies and Advertising cookies or targeting cookies “Optional cookies”). 

Further and as the Dutch GDPR Implementation Act (Uitvoeringswet Algemene Verordening gegevensbescherming) (“UAVG”) and the EU's General Data Protection Regulation (“GDPR”) also require a legal basis for the use of personal data in relation to cookies, the use of cookies would then be your consent as well as our legitimate interest. 

Subject to your consent

We only use optional cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website in order to obtain your consent again.

Analytics

Google Analytics

We use Google Analytics based on our legitimate interest and your consent, a web analytics service provided by Google, on our website. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

  • 3 bytes of the IP address of the called system of the website visitor (anonymised IP address),

  • the website called up,

  • the website from which the user reached the accessed page of my website (referrer),

  • the subpages accessed from the website,

  • the time spent on the website, and

  • the frequency with which the website is accessed.


Google states that it will not associate your IP address with any other data held by Google.

Online Advertising

Google Ads

We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing

We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook, Instagram, TikTok and LinkedIn.

Opting Out

Google Analytics

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.

Google Ads, Google Ads Remarketing, Google Conversion Tracking

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

Facebook 

If you do not wish to participate in usage-based advertising through Facebook you can object here: https://www.facebook.com/settings?tab=ads. 

Instagram 

If you do not wish to participate in usage-based advertising through Instagram you can change your ad settings by following these instructions: https://help.instagram.com/911879456838933.

TikTok 

If you do not wish to participate in usage-based advertising through TikTok you can change your ad settings by following these instructions: https://www.tiktok.com/safety/en/ads-and-data/. 

LinkedIn

If you do not wish to participate in usage-based advertising through LinkedIn you can change your ad settings by following these instructions: https://www.linkedin.com/help/linkedin/answer/a1342443.

General

If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only). 

How to prevent the use of cookies

Of course, you can also use our website entirely without cookies. You can configure the use of cookies in your browser settings by following the relevant link Google Chrome, Mozilla Firefox, Flash cookies, Microsoft Internet Explorer and Edge, Opera, Safari at any time or deactivate them completely. However, this may lead to restrictions in the functions or user-friendliness of our offer. 

Does this policy change?

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy. This Cookie Policy was last updated on Friday, 19th January 2024.

Who should I contact for more information?

If you have any questions or comments about our Cookie Policy or wish to exercise your rights under applicable laws, please contact us using the details provided above.