# AdUp > AdUp is the control layer between AI and your marketing platforms. Your team uses AI assistants — Claude, Gemini or ChatGPT — to analyze and act on every ad account. Reads flow freely, but every write the AI proposes is governed: checked against your rules, approved by your people, and recorded in an immutable audit log. AI proposes, you approve, every change is logged. AdUp connects Meta, Google Ads, TikTok, LinkedIn, GA4, Search Console, HubSpot and Intercom over OAuth. Approvals arrive in Slack, Microsoft Teams, Google Chat or email. Role-based permissions, per-tool write limits and a full audit trail apply to every change. Any MCP server can be placed under the same controls via the Control Center. Trusted by 100+ brands and agencies. Agencies are billed per connected client; enterprise teams per seat. Start free — no credit card required. ## Pages - [Home](https://adup.io/): What AdUp is — governed AI writes across every marketing platform. - [How it works](https://adup.io/how-it-works): The four-step pipeline — connect, propose, approve, execute. - [For agencies](https://adup.io/agencies): One governed layer over every client's ad accounts; white-label portal, team roles, per-client billing. - [For enterprise](https://adup.io/enterprise): Governed AI writes across internal teams and business units; per-seat billing and role-based access. - [Integrations](https://adup.io/integrations): Supported platforms, approval channels, and the Control Center for any MCP server. - [Security & governance](https://adup.io/security): Approval-before-execute, role-based permissions, per-tool write limits, immutable audit trail. - [Pricing](https://adup.io/pricing): Per-connected-client (agencies) and per-seat (enterprise) plans, with a free trial. ## Legal - [Privacy Policy](https://adup.io/privacy-policy): How AdUp and the TARA agent handle personal data (GDPR / Dutch UAVG). - [Terms of Service](https://adup.io/terms-of-service): The agreement governing use of AdUp. - [AI Disclosure Statement](https://adup.io/ai-disclosure-statement): How AdUp uses AI to generate content (EU AI Act). ## Contact - Email: growth@adup.io - App: https://tara.adup.io