The control layer between AI and your marketing platforms.
Connect your ad accounts and let your AI assistant — Claude, Gemini or ChatGPT — do the work. It can analyze everything instantly, but it can’t touch a budget, campaign or ad until your rules or your team approve it. Every change is logged.
Proposal · Meta Ads
Northwind Coffee Co.
Claude proposes a budget change on Retargeting — Prospects:
Daily budget
€120 → €132
ROAS is 3.4× over the last 7 days — above your 3.0× auto-approval threshold for changes under 10%.
Trusted by 100+ brands and agencies
Ungoverned AI writes are a liability waiting to happen.
Give an AI direct write access to your ad accounts and a single hallucinated budget, a wrong audience, or a mis-scoped pause can burn real money before anyone notices. “Trust the model” is not a control.
AdUp keeps the speed of AI and adds the thing it’s missing: a place for your rules and your people to sit between the proposal and the live account.
A four-step pipeline from prompt to executed change.
Reads are instant. Writes take the long way around — through your rules, your team, and your audit log.
Connect
One-click OAuth per client
Propose
The AI drafts the change
Approve
Your rules or a human decide
Execute & audit
The write runs, the log records it
Everything you need to let AI act — under control.
Six capabilities that turn an AI with API keys into a governed system your whole team can use.
Governed AI writes
The AI proposes. Humans — or your KPI rules — approve. Nothing changes in an ad account without passing your rules first.
Official MCP via OAuth
Connect each client's platforms with one-click OAuth. Meta Ads ships as the official MCP integration; everything else via vetted connectors.
The Control Center
Point AdUp at any MCP server. It introspects the tools, classifies read vs write, and lets you set each write to allow, require approval, or block.
Roles & permissions
Owner, team lead, manager, analyst, read-only. People see only their clients. Analysts propose, managers approve to a limit, owners see all.
Multi-channel approvals
Proposal alerts with one-tap approve land in Slack, Microsoft Teams, Google Chat and email. Approve a budget change without opening a dashboard.
Audit & stats
Per-client and per-user stats, plus a full audit log of who proposed and approved every change. Answer 'who touched this account' instantly.
Reads flow freely
Pulling insights, campaign structure, performance, audiences — none of it changes anything. It runs straight through to the platform, scoped to what each person is allowed to see.
Writes are controlled
Budget changes, pauses, new ads — anything that touches a live account is intercepted, checked against your rules, and either auto-approved, sent for review, or blocked outright.
Connect every channel your clients run on.
Meta Ads ships as the official MCP integration. The rest connect through vetted connectors over OAuth — one click per client.
Approve a budget change from Slack in one tap.
Proposals land where your team already works — Slack, Microsoft Teams, Google Chat or email — with the budget delta, the ROAS, and who proposed it. Approve or deny without opening a dashboard.
adup-approvals
AdUpApp10:42 AM
@Priya — Gemini wants to raise the budget on Retargeting — Prospects (Northwind Coffee).
8
Platforms connected
4
Approval channels
5
Permission roles
100%
Writes audited
Don't want to build it yourself? We'll run it for you.
Our team stands up the whole system on your accounts — agents, connectors, approval rules and reporting — then keeps it tuned. You get governed AI on every channel without lifting a finger.
AI agents, fully set up
We design and deploy the agents for your accounts — connected to every platform, scoped to the right clients, and wired into your approval pipeline.
Reporting, done for you
Weekly and monthly client reports, executive briefings and live dashboards — built to your brand and delivered on schedule, no template wrangling.
Rules tuned to your risk
We translate your guardrails into KPI auto-approval rules and per-tool write limits, then refine them as your accounts and team grow.
Ongoing optimisation
A dedicated specialist watches performance, adjusts agents and rules, and stays on call whenever you want a human in the loop.
Pay for what you connect, or who you seat.
Agencies are billed per connected client. Enterprises are billed per seat. Same governance under both.
For agencies
per connected clientStudio
For small agencies bringing AI to a handful of accounts.
- Up to 10 connected clients
- 5 team seats
- All platform connectors
- Slack & email approvals
- Approval pipeline + audit log
Agency
For growing agencies with a full roster and a real team.
- Unlimited connected clients
- Unlimited seats & team leads
- White-label client portal
- All notification channels
- KPI auto-approval rules
- Per-tool write limits
Network
For large networks and holding companies.
- Volume pricing per client
- Custom MCP servers
- SSO / SAML
- Priority support & SLA
- Dedicated onboarding
Let AI run your accounts. Keep your hands on the controls.
Connect your platforms, set your approval rules, and give your team a safe way to act on every account through your AI assistant — Claude, Gemini or ChatGPT.