AI should act on your marketing — safely .
We built AdUp because the hard part of putting AI to work on ad accounts isn't the analysis. It's trusting it to make changes. So we made the changes governable.
AI can already read an ad account better and faster than most teams. The moment it tries to change something, though, every sensible operator hesitates — and they should. A wrong budget or a mis-scoped pause costs real money.
The usual answers are bad: either hand the AI the keys and hope, or keep it read-only and lose most of the value. AdUp is the third option — a control layer where the AI proposes, your rules and your people decide, and every change is recorded.
The result is an AI you can actually roll out to a whole team or a whole client roster, because the guardrails come first.
Three principles behind the product.
AI should do the work
Analysis, pacing, reporting, optimization — let the model carry it. People are better spent on judgment than on busywork.
But never unsupervised
Acting on a live ad account is consequential. Speed without control is a liability. Governance is what makes AI safe to deploy widely.
Rules over vigilance
You shouldn't have to watch every action. Encode your judgment as rules once, and let the system enforce it every time.
Get in touch.
Questions about governance, pricing or a rollout? We’d love to hear from you.
Arnhem, Netherlands
Ing. J.P. van Muijlwijkstraat 184, 6828 BW Arnhem
Colombo, Sri Lanka
No.58/7A/1/1 Roheena Mawatha, Thalangama South, Pelawatte