Your data passes through. It never gets used.
AdUp is the safe layer between your marketing platforms and AI — a governed pipe, not a data store. Sensitive data is filtered out before any AI sees it, and a human is always in control of any change.
Don’t just connect AI to your marketing channels. Route it through a layer that filters, controls, and logs everything. That’s AdUp.
You decide what connects.
You choose which platforms and accounts run through the AdUp connector — one client at a time, one platform at a time.
AdUp has no standing access to anything you don’t switch on. We’re neutral infrastructure: a pipe you open and close, not a party that reaches into your accounts.
Switch a connection off and the access is gone. Nothing runs that you didn’t turn on.
Data doesn't reach AI raw.
AdUp strips sensitive data out in code before anything reaches an AI. For a Shopify connection, order and customer records are removed — they are never sent to any AI model. Only aggregate performance data passes through.
Connected sources
You choose what connects.
AdUp filter
strips sensitive data in code
Removed in code · never sent
The AI
sees only safe, aggregate data
AI never acts on its own.
AI can read and recommend fast. But it can't silently push changes to your client's accounts. Every action it proposes — a budget change, a new campaign, a pause — is held at AdUp's control layer for human oversight before it ever reaches Meta, Google or anywhere else.
A proposed change stops at the control layer. Nothing reaches the live account until a person approves it.
Action log
live- Sam K. · budget +10%approved
- AI · Claude · pause ad setheld
- Lena V. · new campaignapproved
- AI · Gemini · audience changedenied
The log records the action and its author — never the data itself. Available to you, and shareable with your client.
A complete, transparent log.
Every call is logged: which action, by which employee — human or AI. You get a complete, timestamped record of what happened and who did it.
But AdUp logs who made which call — it does not store the results or contents of those calls. Full accountability, without hoarding the underlying data.
The log is yours, and you can surface it to your end-clients — so a client can always see exactly what happened on their accounts.
Most setups
A black box
No record of what the AI touched.
AdUp
A glass box
Every action visible — without a vault of your data.
What we never do.
Sell your data or your clients' data
Share data between clients — every client is isolated
Store the results or contents of calls
Use your data to train AI models
Same speed. None of the exposure.
This is how you use AI on marketing data responsibly.
Just connecting AI
- Raw platform access — the AI can read everything
- The AI can change anything, silently
- No filter on sensitive customer data
- No approval step before a change goes live
- No trail — you can't show a client what happened
Using AI through AdUp
- Sensitive data filtered out in code, before any AI
- No change goes live without human control
- Only aggregate performance data reaches the AI
- Every action approved and logged
- A complete record you can show your clients
The safe way to put AI on your marketing data.
See the governance layer in action, or talk to us about reassuring your clients.